From consuming to producing

In our third week of #netnarr we have started with the digital revolution of art. Important representatives were Walter Benjamin, a member of the Frankfurt School, Charles Csuri, who is a pioneer in “morphing” (new form of image production), Lillian Schwartz and Robert Rauschenberg, who are known for their work in digital composition and collage. Just to name a few.

Furthermore Dr. Leonardo Flores from the University of Puerto Rico gave a guest lecture about the Third Generation Electronic Literature. He made clear, that the digital society is transforming from a consuming to a producing society, which fits perfectly to our current topic. If we take a look to the online behavior of people, we can see that nearly everybody can produce his or her own content. Everybody can post on Facebook, tweet on Twitter or upload a photo on intstagram. And yes, all of these can be art.

One of these forms are also memes. Memes are funny, sarcastic pictures, which can show everyone and everything – movie characters, politicians or animals – combined with a funny text in a different context. This multimodality of text and picture is the basis for the perfect meme. Therefore sometimes  the recipient needs a certain prior knowledge to understand the humor of the meme. For that reason memes got popular and viral in social media, where people tag each other under particular memes to connect with their friends and laugh about the same things. Meanwhile there exist a lot of programs and homepages where you can create your own memes and share them on social media.

Here are some funny examples from our lapgroup:

https://platform.twitter.com/widgets.js

https://platform.twitter.com/widgets.js

https://platform.twitter.com/widgets.js

Another form are GIFs. GIFs (Graphic Interchange Format) are practically animated pictures (or animated memes), which can be used in combination with text to make it funnier or more interesting, as you can see down below: